My 🤎 Zine

The place where I share my personal philosophy and musings

— look mom, I'm famous —

What Past Clients Say

"Cathy will come back to me with the most amazing strategy and outside-the-box thinking. She helped me see what my audience is telling me, as opposed to me guessing. She validated which of my big ideas are not only needed... but WANTED."

Patrice Poltzer

Video Storytelling Coach & SaaS Founder

"Her process is impeccable. Thorough initial analysis, data-based decisions along the way, perfect organization, timing and project management. All that combined expectedly leads to an amazing result."

Maksim Matrenitckii

CEO of Cyberian Mine GmbH

"I was in the middle of a massive rehaul of my business. I was so close to it and couldn't quite fit all the pieces. I'd invested thousands in coaches and containers and it fell short because they couldn't understand my vision. Cathy understood my vision so deeply in such a unique and powerful way."

Vivian McKenzie

Embodied Visibility Coach

"Cathy looked at website data, email data and figured out ways to improve. I finally feel like I can effectively communicate and connect with my customers! Her mix of creativity and analytics is a winning combination."

Laura Beck

Founder of LottoLove

"Knowledgeable, kind, always listening. A wordsmith extraordinaire with a strategic mind for designing funnels and writing copy and a stunning work ethic."

Ioana Stepanov

Brand Strategist & Agency Founder

"My website copy lacked the necessary vibrancy to properly showcase the romantic and magical nature of beach weddings. Cathy has enhanced the overall user experience and led to tangible business growth. "

Ramona Macovei

Destination Wedding Designer & Planner

"Cathy was an absolute godsend for my business! She helped me realize why my website wasn’t converting. I knew already that her copywriting skills were off the charts as I had seen the results of her other clients, but what really impressed me was her strategic approach. "

Wiebke Uhlendorf

AI Consultant | Co-Founder & Creator of MyStoryPro AI

"As an ADHDer who isn’t consistent or methodical, I needed someone who could come alongside my work and follow thru where I can’t. Cathy comes with all the strategy and copy support that I’d been on the lookout for for the last several years, and I’m so grateful to be seeing the forward movement that I’ve always dreamed of."

Stephanie Galindo

Life Quality Coach for ADHD Women

"Catalina was the best choice for our project. We launched a TikTok Christmas campaign with one hero-asset: a cover song of a classic: „Santa Baby”. A song encouraging Santa to stay home and safe in 2020, performed by famous Romanian artists. She responded instantly, and she delivered flawlessly."

Miruna Dumitrescu

Group Creative @ Publicis Romania

Marketing strategy that protects your capacity.

Business with a Healing Brain Substack

Working notes about building business systems around your actual life.

Raw introspections, not polished advice.