For my founder with a mighty mission

& buyer signals scattered across 6 platforms.

Smart, Human

Conversion Systems

Your analytics, surveys, testimonials, and client conversations are a treasure trove of business growth insights.

I distill these signals into clearer messaging and an actionable strategy.

What’s actually slowing your growth right now?

Most businesses don’t have a traffic problem.

They have:

a positioning problem,

a messaging disconnect,

weak conversion pathways,

or customer insight they haven’t operationalized yet.

This 7-question audit helps identify where your biggest strategic opportunity is hiding.

TAKE THE AUDIT

"Cathy will come back to me with the most amazing strategy and outside-the-box thinking.

She helped me see what my audience is telling me, as opposed to me guessing. She validated which of my big ideas are not only needed... but WANTED."

Patrice Poltzer

Video Storytelling Coach & SaaS Founder

"Her process is impeccable. Thorough initial analysis, data-based decisions along the way, perfect organization, timing and project management.

All that combined expectedly leads to an amazing result."

Maksim Matrenitckii

CEO of Cyberian Mine GmbH

"Cathy works to maximise you and your product in a way that favours your capacity levels - not trying to crowbar you into a 'winning' format.

She follows the data - yes always - but she is also brilliantly creative in her ability to brainstorm ways of meeting the data AND your needs."

Allegra Salvoni

Relational Clarity & Transitions Coach

Your business probably doesn’t need more content.

At least not as a ground zero priority.

The typical sparkly-brained founder with a big mission & a growing biz already has:

happy clients,
an interested audience,
proven offers,
and enough ideas to last several lifetimes.

What they don’t have is:

messaging that grows with them,
systems that aren't held up by digital duct tape,
lead gen that doesn't eat up their life,
or a reliable way to turn customer insight into business decisions.

That’s where I come in.

How to make thoughtful

strategy decisions

Because tactics without foundations are just expensive experiments.

1. Strategic Economics

Evaluate customer lifetime value, retention, and revenue leaks inside your ecosystem.

2. Customer Signals

Operationalize what your audience is already signaling across their customer journey.

3. Ethical Systems

Map out systems that deepen loyalty and improve conversions without pressure tactics.

"Cathy looked at website data, email data and figured out ways to improve.

I finally feel like I can effectively communicate and connect with my customers!

Her mix of creativity and analytics is a winning combination."

Laura Beck

Founder of LottoLove

"Knowledgeable, kind, always listening.

A wordsmith extraordinaire with a strategic mind for designing funnels and writing copy and a stunning work ethic."

Ioana Stepanov

Brand Strategist & Agency Founder

"I was in the middle of a massive rehaul of my business. I was so close to it and couldn't quite fit all the pieces. I'd invested thousands in coaches and containers, and it fell short because they couldn't understand my vision.

Cathy understood my vision so deeply in such a unique and powerful way."

Vivian McKenzie

Embodied Visibility Coach

Who wouldn't want to...

✓ Get a referral from someone they worked with 6 months ago?

✓ Have an upsell their best customers naturally slide into?

✓ Retain clients instead of chasing new ones?

✓ Close a sale in minutes because a testimonial did the hard work?

✔ Watch more revenue come in from work they've already done?

Ring...

Marketing?

Hi, I'm Cathy!

the she behind the signals

5.5 years of entrepreneurship
2 business degrees
buyer psych & behaviour geek

... and recovering workaholic (burnout peaked, lessons were learned, systems were built).

My usually chaotic ADHD brain becomes strangely structured when it comes to data interpretation and finding the patterns that matter for growth.

Glad you're here. 🧡

Hear the Buzz

from my happy clients

"Cathy will come back to me with the most amazing strategy and outside-the-box thinking. She helped me see what my audience is telling me, as opposed to me guessing. She validated which of my big ideas are not only needed... but WANTED."

Patrice Poltzer

Video Storytelling Coach & SaaS Founder

"Her process is impeccable. Thorough initial analysis, data-based decisions along the way, perfect organization, timing and project management. All that combined expectedly leads to an amazing result."

Maksim Matrenitckii

CEO of Cyberian Mine GmbH

"Cathy works to maximise you and your product in a way that favours your capacity levels - not trying to crowbar you into a 'winning' format. She follows the data - yes always - but she is also brilliantly creative in her ability to brainstorm ways of meeting the data AND your needs."

Allegra Salvoni

Relational Clarity & Transitions Coach

"Cathy was an absolute godsend for my business! She helped me realize why my website wasn’t converting. I knew already that her copywriting skills were off the charts as I had seen the results of her other clients, but what really impressed me was her strategic approach. "

Wiebke Uhlendorf

AI Consultant | Co-Founder of MyStoryPro AI

"As an ADHDer who isn’t consistent or methodical, I needed someone who could come alongside my work and follow thru where I can’t. Cathy comes with all the strategy and copy support that I’d been on the lookout for for the last several years, and I’m so grateful to be seeing the forward movement that I’ve always dreamed of."

Stephanie Galindo

ADHD & De-Shaming Coach

"Catalina was the best choice for our project. We launched a TikTok Christmas campaign with one hero-asset: a cover song of a classic: „Santa Baby”. A song encouraging Santa to stay home and safe in 2020, performed by famous Romanian artists. She responded instantly, and she delivered flawlessly."

Miruna Dumitrescu

Group Creative @ Publicis Romania

"Cathy looked at website data, email data and figured out ways to improve.

I finally feel like I can effectively communicate and connect with my customers!

Her mix of creativity and analytics is a winning combination."

Laura Beck

Founder of LottoLove

"Knowledgeable, kind, always listening.

A wordsmith extraordinaire with a strategic mind for designing funnels and writing copy and a stunning work ethic."

Ioana Stepanov

Brand Strategist & Agency Founder

Cathy understood my vision so deeply in such a unique and powerful way."

Vivian McKenzie

Embodied Visibility Coach

"My website copy lacked the necessary vibrancy to properly showcase the romantic and magical nature of beach weddings. Cathy has enhanced the overall user experience and led to tangible business growth."

RAMONA MACOVEI

Destination Wedding Designer & Planner

"Cathy just made all the stuff in my head make sense. I was over-complicating everything about my business. I had no clear path forward, and she helped me line up my next steps. Cathy’s brain works differently and that’s where her creativity shines. She also cares so much about the work she does."

SHAYLA BUNTING

Tech Virtual Assistant

"Cathy is not just whip smart and always ahead of you, but she is caring and thoughtful and treats my business as if it were her own. If you have the opportunity to work with her, don't wait - run and book her. You won't regret it and your business will thank you for it.