Majoritatea IMMurilor au clienți care cumpără o dată și pleacă.

Împreună, îți găsim...

Clienți care revin

și cumpără iar

Creez campanii și sisteme care îți generează vânzări recurente și te ghidez să le construiești cu echipa pe care o ai deja.

What’s actually slowing your growth right now?

Most businesses don’t have a traffic problem.

They have:

a positioning problem,

a messaging disconnect,

weak conversion pathways,

or customer insight they haven’t operationalized yet.

This 7-question audit helps identify where your biggest strategic opportunity is hiding.

TAKE THE AUDIT

"Catalina was the best choice for our project.

We launched a TikTok Christmas campaign with one hero-asset: a cover song of a classic: „Santa Baby”.

A song encouraging Santa to stay home and safe in 2020, performed by famous Romanian artists.

She responded instantly, and she delivered flawlessly.

No feedback, no changes whatsoever.

And this was no easy task since we wanted to get a serious message expressed in a lighthearted manner, with pop-culture elements here and there. "

Miruna Dumitrescu

Group Creative @ Publicis Romania

"Cathy works to maximise you and your product in a way that favours your capacity levels - not trying to crowbar you into a 'winning' format.

She follows the data - yes always - but she is also brilliantly creative in her ability to brainstorm ways of meeting the data AND your needs.

She is NOT a one-format-ready-meal-microwave-ovenable solution.

She will walk with you, step by step, until you can walk on your own.

I cannot recommend her enough. And for an ADHD brain like mine - Cathy is absolute gold, because she GETS IT."

Allegra Salvoni

Relational Clarity & Transitions Coach

"Cathy will come back to me with the most amazing strategy and outside-the-box thinking.

She helped me see what my audience is telling me, as opposed to me guessing. She validated which of my big ideas are not only needed... but WANTED."

Patrice Poltzer

Video Storytelling Coach & SaaS Founder

"Her process is impeccable.

Thorough initial analysis, data-based decisions along the way, perfect organization, timing and project management.

All that combined expectedly leads to an amazing result."

Maksim Matrenitckii

CEO of Cyberian Mine GmbH

Plătești o groază să convingi un client nou să cumpere.

Reclame, conținut, timp, energie...

Aproape tot efortul tău se duce spre a găsi noi clienți.

Oameni care cumpără o dată.

Le place.

Și gata.

pa!

Luna viitoare o iei de la capăt...

Aceeași cheltuială, alți oameni, aceeași oboseală.

Dar uite ce se schimbă când același client cumpără a doua oară:

Costul de a-l convinge tinde spre zero.

Așa că a doua vânzare e aproape numai profit.

Și a treia. Și a patra.

Cu cât un client revine mai des, cu atât marja ta crește.

La asta conduc campaniile și sistemele pe care le construim împreună.

Cum le dăm clienților motiv să revină

Cererea și vânzările pot deveni recurente în mai multe feluri.

Eu identific care se potrivește produsului tău și îți ghidez campania.

Spre exemplu:

Ritual & Abonament

produsul tău devine o rutină

O florărie nu mai vinde un buchet și-atât. Oferă o vază branded și un abonament: clientul revine în fiecare vineri și o umple cu flori proaspete.

Ocazie & Identitate

produsul tău devine acel ceva special

Un sos pe care "l-am gustat din curiozitate", devine „ăla pe care îl aduc eu mereu la grătar". Devine parte din identitatea personală a clientului.

Recomandări Repetate

produsul tău devine un motiv de laudă

Un om impresionat de produsul tău aduce, firesc, și alții. Recomandările pot deveni un canal predictibil de adus atât clienți noi, cât și recurenți.

"Cathy looked at website data, email data and figured out ways to improve.

I finally feel like I can effectively communicate and connect with my customers!

Her mix of creativity and analytics is a winning combination."

Laura Beck

Founder of LottoLove

"Knowledgeable, kind, always listening.

A wordsmith extraordinaire with a strategic mind for designing funnels and writing copy and a stunning work ethic."

Ioana Stepanov

Brand Strategist & Agency Founder

"I was in the middle of a massive rehaul of my business. I was so close to it and couldn't quite fit all the pieces. I'd invested thousands in coaches and containers, and it fell short because they couldn't understand my vision.

Cathy understood my vision so deeply in such a unique and powerful way."

Vivian McKenzie

Embodied Visibility Coach

Care dintre noi nu vrea să...

✓ aibă un client care revine fiecare vineri, ca la fix?

✓ primească recomandări en-gros către viitori clienți?

✓ vândă un produs pe repeat pentru ca a devenit ritual sau tradiție?

✓ vadă mai mult profit din munca deja făcută?

✔ nu mai alerge după clienți noi în fiecare lună?

Ring...

Let's get marketing!

Hey, eu sunt Cathy!

geek de marketing și

știinte comportamentale

aproape 6 ani de marketing, lucrând cu branduri din SUA, Canada, Austria, Germania și UK
18 ani de studiat cum iau oamenii deciziile (de la licență la Kahneman, la Thaler, la Ariely)
în drum spre un masterat în economie comportamentală
Pentru că, în esență, decizia de cumpărare e o modificare de comportament.
Mă bucur că ești aici. 🧡

Hear the Buzz

from my happy clients

"Cathy will come back to me with the most amazing strategy and outside-the-box thinking. She helped me see what my audience is telling me, as opposed to me guessing. She validated which of my big ideas are not only needed... but WANTED."

Patrice Poltzer

Video Storytelling Coach & SaaS Founder

"Her process is impeccable. Thorough initial analysis, data-based decisions along the way, perfect organization, timing and project management. All that combined expectedly leads to an amazing result."

Maksim Matrenitckii

CEO of Cyberian Mine GmbH

"Cathy works to maximise you and your product in a way that favours your capacity levels - not trying to crowbar you into a 'winning' format. She follows the data - yes always - but she is also brilliantly creative in her ability to brainstorm ways of meeting the data AND your needs."

Allegra Salvoni

Relational Clarity & Transitions Coach

"Cathy was an absolute godsend for my business! She helped me realize why my website wasn’t converting. I knew already that her copywriting skills were off the charts as I had seen the results of her other clients, but what really impressed me was her strategic approach. "

Wiebke Uhlendorf

AI Consultant | Co-Founder of MyStoryPro AI

"As an ADHDer who isn’t consistent or methodical, I needed someone who could come alongside my work and follow thru where I can’t. Cathy comes with all the strategy and copy support that I’d been on the lookout for for the last several years, and I’m so grateful to be seeing the forward movement that I’ve always dreamed of."

Stephanie Galindo

ADHD & De-Shaming Coach

"Catalina was the best choice for our project. We launched a TikTok Christmas campaign with one hero-asset: a cover song of a classic: „Santa Baby”. A song encouraging Santa to stay home and safe in 2020, performed by famous Romanian artists. She responded instantly, and she delivered flawlessly."

Miruna Dumitrescu

Group Creative @ Publicis Romania

"Cathy looked at website data, email data and figured out ways to improve.

I finally feel like I can effectively communicate and connect with my customers!

Her mix of creativity and analytics is a winning combination."

Laura Beck

Founder of LottoLove

"Knowledgeable, kind, always listening.

A wordsmith extraordinaire with a strategic mind for designing funnels and writing copy and a stunning work ethic."

Ioana Stepanov

Brand Strategist & Agency Founder

Cathy understood my vision so deeply in such a unique and powerful way."

Vivian McKenzie

Embodied Visibility Coach

"My website copy lacked the necessary vibrancy to properly showcase the romantic and magical nature of beach weddings. Cathy has enhanced the overall user experience and led to tangible business growth."

RAMONA MACOVEI

Destination Wedding Designer & Planner

"Cathy just made all the stuff in my head make sense. I was over-complicating everything about my business. I had no clear path forward, and she helped me line up my next steps. Cathy’s brain works differently and that’s where her creativity shines. She also cares so much about the work she does."

SHAYLA BUNTING

Tech Virtual Assistant

"Cathy is not just whip smart and always ahead of you, but she is caring and thoughtful and treats my business as if it were her own. If you have the opportunity to work with her, don't wait - run and book her. You won't regret it and your business will thank you for it.