You, too, can build consistent demand
Using strategies that work within human biology instead of asking it to step aside.
Just like the dozens of ethically-minded founders I've helped so far.
Because... just like they did...
...you, too, can use Mad Science.
The science of making marketing easier on the nervous system - for both sellers and buyers.
Here's How:
Shadow CMO
- the outside view -
€8,000/year
$9,500/year
£7,000/year
I track your revenue and marketing patterns across 12 months and show you the hidden gaps and opportunities you cannot see because you're inside the execution flow.
What's included:
Analytics & revenue tracking - I monitor the numbers you're too close to see clearly
Quarterly strategic debriefs - Every 90 days we map what worked, what didn't, and why
Launch post-mortems - After each launch, I debrief what the data really says (not what your nervous system fears at 2am)
Pattern recognition - I connect dots across quarters that you can't see from inside the volatility
Feedback loop installation - Surveys, customer interviews, the infrastructure that turns guesses into data
Best for: Founders who need someone watching the long game while they're inside the day-to-day.
You want truth and perspective, not empty reassurance.
CMO in Residence
- the inside steering -
starting at €2,000/month starting at $2,350/month
starting at £1,750/month
After our Strategy Deep-Dive, I recommend a custom package.
The average length in which my clients see financial results is 4.5 months.
Ongoing strategic partnership where we systematically test, analyze, and optimize until we find what actually works for your business.
What's included:
Initial research - We build hypotheses based on internal & external market data & behavioral economics research findings
Systematic testing - We test marketing approaches methodically (no throwing spaghetti at the wall)
Data-driven optimization - We analyze what's resonating with your actual audience, not what "should" work
Iterative optimization - Once we find a viable approach, we keep refining until it delivers disproportionate results for effort
Execution support - I connect you with trusted partners when you need implementation help beyond strategy
Best for: Founders who need strategic guidance but don't want cookie-cutter playbooks.
You want someone testing and optimizing alongside you.
Strategy Deep-Dive
- the starting point -
€1,300
$1,550
£1,150
A 72-hour async conversation followed by a report where I:
Review your current approach, analytics, audience data
Identify what's actually working (and why)
Spot untapped opportunities (usually 4-6)
Deliver strategic recommendations based your specific resources, needs, constraints
Show you my process so you can decide if you want to keep working together
Best for: New clients who want a behavioral economist's take on their marketing struggles & business goals.
Capacity Crisis
Pivoting Package
with Stephanie (mindset coach)
with Nicole (systems expert)
If you're rebuilding your business after a major capacity shift ...
ND diagnosis
health changes
caregiving
burnout
... we offer a 6-month package (pricing details on inquiry) that combines marketing strategy with mindset support and systems building.
Best for: Founders pivoting to a business model that honors their reality, who need multi-layered support through the rebuilding process.
— look mom, I'm famous —
What Past Clients Say
"Cathy will come back to me with the most amazing strategy and outside-the-box thinking. She helped me see what my audience is telling me, as opposed to me guessing. She validated which of my big ideas are not only needed... but WANTED."
Patrice Poltzer
Video Storytelling Coach & SaaS Founder
"Her process is impeccable. Thorough initial analysis, data-based decisions along the way, perfect organization, timing and project management. All that combined expectedly leads to an amazing result."
Maksim Matrenitckii
CEO of Cyberian Mine GmbH
"I was in the middle of a massive rehaul of my business. I was so close to it and couldn't quite fit all the pieces. I'd invested thousands in coaches and containers and it fell short because they couldn't understand my vision. Cathy understood my vision so deeply in such a unique and powerful way."
Vivian McKenzie
Embodied Visibility Coach
"Cathy looked at website data, email data and figured out ways to improve. I finally feel like I can effectively communicate and connect with my customers! Her mix of creativity and analytics is a winning combination."
Laura Beck
Founder of LottoLove
"Knowledgeable, kind, always listening. A wordsmith extraordinaire with a strategic mind for designing funnels and writing copy and a stunning work ethic."
Ioana Stepanov
Brand Strategist & Agency Founder
"My website copy lacked the necessary vibrancy to properly showcase the romantic and magical nature of beach weddings. Cathy has enhanced the overall user experience and led to tangible business growth. "
Ramona Macovei
Destination Wedding Designer & Planner
"Cathy was an absolute godsend for my business! She helped me realize why my website wasn’t converting. I knew already that her copywriting skills were off the charts as I had seen the results of her other clients, but what really impressed me was her strategic approach. "
Wiebke Uhlendorf
AI Consultant | Co-Founder & Creator of MyStoryPro AI
"As an ADHDer who isn’t consistent or methodical, I needed someone who could come alongside my work and follow thru where I can’t. Cathy comes with all the strategy and copy support that I’d been on the lookout for for the last several years, and I’m so grateful to be seeing the forward movement that I’ve always dreamed of."
Stephanie Galindo
Life Quality Coach for ADHD Women
"Catalina was the best choice for our project. We launched a TikTok Christmas campaign with one hero-asset: a cover song of a classic: „Santa Baby”. A song encouraging Santa to stay home and safe in 2020, performed by famous Romanian artists. She responded instantly, and she delivered flawlessly."
Miruna Dumitrescu
Group Creative @ Publicis Romania
Some More Clients Just to Brag :p
Frequently Asked Questions
What if I need execution help, beyond strategy?
I can connect you with trusted partners for execution (copywriters, designers, tech implementers) or I can guide you in executing yourself. The retainer includes helping you coordinate execution support.
Can I do async-only or do we need calls?
I love async and can do mostly async if that works better for your brain. Most retainer clients do 1-2 calls per month + ongoing async support. We figure out what rhythm works for you.
What does "behavioral science" actually mean... like in practice?
I use principles from behavioral economics and cognitive psychology to understand why people make decisions and how to remove friction between their values and actions. Less pressure tactics, more understanding what actually drives behavior.
How long does it take to see results?
Depends on what we're testing and your implementation capacity. Some things show up in weeks (referral systems, conversion optimization). Others take months (audience building, brand positioning). We optimize for sustainable growth, not quick wins that burn you out.
Featured Projects
Our portfolio showcases the diverse projects we’ve worked on, each crafted with precision and passion. We believe in creating tailored solutions that align with our clients' visions and goals. Explore the projects below to see how we turn concepts into impactful results.
Website Redesign
We revamped a major retail brand’s website to enhance user experience and drive conversions. The redesign focused on intuitive navigation and a seamless shopping experience, boosting customer engagement and sales.
The new design integrated modern aesthetics with functional e-commerce tools, resulting in a user-friendly interface and increased customer retention.
— Hannah James
Product Lead
Social Media Strategy
Our strategy helped a start-up build a robust social media presence, increase engagement, and reach their target audience effectively. We created a content plan that resonated with their brand values and audience.
Through targeted campaigns and consistent branding, we saw measurable growth in followers, interactions, and conversions, leading to enhanced brand awareness.
— Adam Smith
Marketing Director
SEO Optimization
We boosted a corporate client’s online visibility by implementing a comprehensive SEO strategy. By focusing on keyword optimization and technical SEO, we helped increase organic traffic and search engine rankings.
The SEO improvements led to a significant increase in site visits, generating higher-quality leads and positioning the client as a leader in their industry.
— Mark Nelson
Marketing Director
