Turn Your Client Results into Predictable Demand
The best marketing you'll ever have is a happy client telling someone else about you.
You already know this.
Referral leads close faster.
They stay longer.
They respect your boundaries & pricing.
The Problem?
Right now, your best lead strategy likely relies on hope.
You do great work.
You hope they mention it to a friend.
You hope the timing is right.
So many of us treat referrals, our highest-converting channel like a bonus, rather than a business system.
To stabilize demand, we don't need to be "pushy" or use "bro-marketing" tactics.
We simply need to leverage the behavioral economics of Reciprocity and Social Proof to make referring you the natural next step for your clients.
That's what the Word-of-Mouth Engine does.
A plug-and-play set of scripts that allows you (or your team) to orchestrate referrals with ease & consistency, so they can become an active demand-generation channel.
Let's Ignite Your Word-of-Mouth Engine
1. The Client Lifecycle Referral Framework
No more writing emails from scratch or hoping your clients take initiative. These are behaviorally optimized scripts that you can load into your CRM or hand to your VA today.
The "Leverage-The-Win" Referral Email:
Leverage peak transformation moments while the dopamine is high—without ruining the vibe.
The Project Wrap Referral Email:
Turn the satisfaction of a "job well done" into a new lead source.
The "Dormant Client" Re-engagement Email:
3-month and 7-month check-ins that add genuine value first, and invite referrals second.
All emails include distinct variations for Coaches/Practitioner vs. B2B Service Providers.
2. Testimonial Request Templates
Most testimonials are fluff ("She's so special!").
Fluff doesn't sell high-ticket.
You need data, narrative arcs and human shows of pride.
The Testimonial Request Emails: Pre-written templates that make it easy for clients to say "Yes."
The 5-Question Testimonial Form: Strategic prompts that guide your client to write a "Before & After" transformation story for you.
This turns a simple compliment into a case study that handles objections and validates your pricing.
3. The "Ethical Ask" Methodology
Written by a former 6-figure launch copywriter to bypass the "salesy" friction.
The Psychology: These assets use Reciprocity (give first), Social Proof (help others), and Consistency (align with their stated beliefs).
The Result: You can send these without flinching. Your team can execute them without hesitation.
"Before I started working with Cathy, I was about to launch a new product offering and I felt stuck.
I knew I needed to go in a different direction but I couldn't figure out how to do it.
Cathy has helped with so many wins!
She has been able to look at website data, email data and figure out ways to improve.
I finally feel like I can effectively communicate and connect with my customers!
Her mix of creativity and analytics is a winning combination."
Laura Beck
Founder of LottoLove
Why & How These Work
I've spent 18 years obsessing over behavioral economics and 5 years applying it to marketing for personal brands.
My focus is helping founders like you build consistent demand without overriding their capacity. This product is a microcosm of that larger vision.
The WOM Engine leverages:
Reciprocity - Give value first, ask second
Social proof - Frame referrals as helping others like them
Loss aversion - Position testimonials as preserving their transformation story
Commitment consistency - Ask when they've recently demonstrated belief in your value
You're not just getting templates.
You're getting scripts built on proven psychological principles that make people want to help you.
"Cathy will come back to me with the most amazing strategy and outside-the-box thinking.
She helped me see what my audience is telling me, as opposed to me guessing.
She validated which of my big ideas are not only needed... but WANTED."
Patrice Poltzer
Video Storytelling Coach & SaaS Founder
The ROI: Let's Do The Math
This isn't an expense; it's an efficiency play.
If this system generates one single referral over the next 12 months, what is that worth to your bottom line?
A $5,000 project?
A $2,500 monthly retainer?
A $15,000 consulting package?
Even if you only use one template. Even if you only send it to three past clients. The return on investment is immediate.
The even bigger value is the asset library you will build—the collection of deep-dive testimonials and social proof that will make every future sale easier.
