









Most entrepreneurs know about customer lifetime value.
E-commerce and SaaS live and die by it.
I'd wager 95% of personal brands don't use it to its full potential.
Even though...
a customer 5-7x is more likely to buy from you than a new peep.
testimonials that show-don't-tell persuade like love potions.
referred leads convert faster & easier.
Rarely is either of these treated & optimized like other marketing channels.
✓ Get a referral from a client they delivered for six months ago?
✓ Have a continuity upsell their best customers naturally slide into?
✓ Watch a low-ticket-offer buyer implement & come back for more?
✓ Close someone new in minutes because a testimonial did the selling?
✔ Watch more revenue come in from work they've already done?

Because tactics without foundations are just expensive experiments.

Margins, revenue streams, CAC, LTV. Where money is entering; where it's leaking. Where there's more to be had.

Surveys, client behaviour, results, sales calls. Use your audience's words & signals to inform the systems you're about to build.

Referrals, storyfied social proof, continuity offers, consumption funnels. Structured to get you the most ROI for each new sale.

"Cathy will come back to me with the most amazing strategy and outside-the-box thinking. She helped me see what my audience is telling me, as opposed to me guessing. She validated which of my big ideas are not only needed... but WANTED."

"Her process is impeccable. Thorough initial analysis, data-based decisions along the way, perfect organization, timing and project management. All that combined expectedly leads to an amazing result."

"Cathy works to maximise you and your product in a way that favours your capacity levels - not trying to crowbar you into a 'winning' format. She follows the data - yes always - but she is also brilliantly creative in her ability to brainstorm ways of meeting the data AND your needs."

"Cathy looked at website data, email data and figured out ways to improve. I finally feel like I can effectively communicate and connect with my customers! Her mix of creativity and analytics is a winning combination."

"Knowledgeable, kind, always listening. A wordsmith extraordinaire with a strategic mind for designing funnels and writing copy and a stunning work ethic."

"I was in the middle of a massive rehaul of my business. I was so close to it and couldn't quite fit all the pieces. I'd invested thousands in coaches and containers, and it fell short because they couldn't understand my vision. Cathy understood my vision so deeply in such a unique and powerful way."

"Cathy was an absolute godsend for my business! She helped me realize why my website wasn’t converting. I knew already that her copywriting skills were off the charts as I had seen the results of her other clients, but what really impressed me was her strategic approach. "

"As an ADHDer who isn’t consistent or methodical, I needed someone who could come alongside my work and follow thru where I can’t. Cathy comes with all the strategy and copy support that I’d been on the lookout for for the last several years, and I’m so grateful to be seeing the forward movement that I’ve always dreamed of."

"Catalina was the best choice for our project. We launched a TikTok Christmas campaign with one hero-asset: a cover song of a classic: „Santa Baby”. A song encouraging Santa to stay home and safe in 2020, performed by famous Romanian artists. She responded instantly, and she delivered flawlessly."

"My website copy lacked the necessary vibrancy to properly showcase the romantic and magical nature of beach weddings. Cathy has enhanced the overall user experience and led to tangible business growth."

"Cathy just made all the stuff in my head make sense. I was over-complicating everything about my business. I had no clear path forward, and she helped me line up my next steps. Cathy’s brain works differently and that’s where her creativity shines. She also cares so much about the work she does."

"Cathy is not just whip smart and always ahead of you, but she is caring and thoughtful and treats my business as if it were her own. If you have the opportunity to work with her, don't wait - run and book her. You won't regret it and your business will thank you for it.
Pick one. Build it. Watch the same clients become worth more.
Build your 3 types of referral invites around the moments & the words your clients are most likely to say yes to.


Keep your best clients close after the work is done. A next step that feels helpful & natural to them, and adds recurring revenue to you.
Collect & display the right proof, at the right moment, in a tangible way... so it does real conversion work.


Get your DIY clients to implement & share their results. Fuel even more referrals, testimonials, and repeat buyers.


5.5 years of entrepreneurship
2 business degrees
buyer psych & behaviour geek
... and recovering workaholic (burnout peaked, lessons were learned, systems were built).
My slightly chaotic ADHD brain is weirdly good at spotting where revenue is hiding in plain sight.
Turns out getting more out of every lead you already won is a lot more fun than chasing new ones forever.
Glad you're here. 🧡

