You, too, can build consistent demand
Using behavioral science to remove friction instead of adding more bro'ish "tactics."
Just like the dozens of ethically-minded founders I've helped so far.
Because... just like they did...
...you, too, can use Mad Science.
The science of making marketing easier on the nervous system - for both sellers and buyers.
Here's How:
The Behavioral MRI
- find the friction -
€3,400
$3,977
£2,975
We identify the psychological barriers stopping your ideal customers from converting, so you can fix what's actually broken (not what "best practices" say to fix).
What's included:
Customer journey mapping - We trace every touchpoint from first contact to purchase and find where prospects drop off
Motivators analysis - We research which motivators & deterrents influence the purchase decision (based on recent journal articles )
Behavioral economics analysis - We apply research findings (loss aversion, cognitive load,etc.) to diagnose why conversions stall
Friction diagnosis - We pinpoint the exact moments where your audience's nervous system signals "this doesn't feel safe" and they click away
Strategic recommendations - We deliver a prioritized list of what to change, with behavioral science reasoning for each recommendation
Best for: Founders who need to understand the why behind conversion problems, not just get a list of tactics to try.
Clients get 21 days of Slack support for implementation questions
The Conversion Sprint
- the quick relief -
€770
$900
£675
A focused audit of one specific marketing asset (sales page, email sequence, checkout flow) where we identify friction and give you concrete fixes.
What's included:
Rapid friction audit - We analyze one specific asset and identify the psychological barriers blocking conversions
Behavioral recommendations - We tell you exactly what to change (and why, using behavioral economics principles)
Quick-win optimizations - We prioritize the highest-impact changes so you can implement immediately
Best for: Founders who need a "second set of expert eyes" on a specific piece of their funnel and want fast, actionable feedback.
Capacity Crisis
Pivoting Package
with Stephanie (mindset coach)
with Nicole (systems expert)
If you're rebuilding your business after a major capacity shift ...
ND diagnosis
health changes
caregiving
burnout
... we offer a 6-month package (pricing details on inquiry) that combines marketing strategy with mindset support and systems building.
Best for: Founders pivoting to a business model that honors their reality, who need multi-layered support through the rebuilding process.
— look mom, I'm famous —
What Past Clients Say
"Cathy will come back to me with the most amazing strategy and outside-the-box thinking. She helped me see what my audience is telling me, as opposed to me guessing. She validated which of my big ideas are not only needed... but WANTED."
Patrice Poltzer
Video Storytelling Coach & SaaS Founder
"Her process is impeccable. Thorough initial analysis, data-based decisions along the way, perfect organization, timing and project management. All that combined expectedly leads to an amazing result."
Maksim Matrenitckii
CEO of Cyberian Mine GmbH
"I was in the middle of a massive rehaul of my business. I was so close to it and couldn't quite fit all the pieces. I'd invested thousands in coaches and containers and it fell short because they couldn't understand my vision. Cathy understood my vision so deeply in such a unique and powerful way."
Vivian McKenzie
Embodied Visibility Coach
"Cathy looked at website data, email data and figured out ways to improve. I finally feel like I can effectively communicate and connect with my customers! Her mix of creativity and analytics is a winning combination."
Laura Beck
Founder of LottoLove
"Knowledgeable, kind, always listening. A wordsmith extraordinaire with a strategic mind for designing funnels and writing copy and a stunning work ethic."
Ioana Stepanov
Brand Strategist & Agency Founder
"My website copy lacked the necessary vibrancy to properly showcase the romantic and magical nature of beach weddings. Cathy has enhanced the overall user experience and led to tangible business growth. "
Ramona Macovei
Destination Wedding Designer & Planner
"Cathy was an absolute godsend for my business! She helped me realize why my website wasn’t converting. I knew already that her copywriting skills were off the charts as I had seen the results of her other clients, but what really impressed me was her strategic approach. "
Wiebke Uhlendorf
AI Consultant | Co-Founder & Creator of MyStoryPro AI
"As an ADHDer who isn’t consistent or methodical, I needed someone who could come alongside my work and follow thru where I can’t. Cathy comes with all the strategy and copy support that I’d been on the lookout for for the last several years, and I’m so grateful to be seeing the forward movement that I’ve always dreamed of."
Stephanie Galindo
Life Quality Coach for ADHD Women
"Catalina was the best choice for our project. We launched a TikTok Christmas campaign with one hero-asset: a cover song of a classic: „Santa Baby”. A song encouraging Santa to stay home and safe in 2020, performed by famous Romanian artists. She responded instantly, and she delivered flawlessly."
Miruna Dumitrescu
Group Creative @ Publicis Romania
Some More Clients Just to Brag :p
Frequently Asked Questions
What if I need execution help, beyond strategy?
I can connect you with trusted partners for execution (copywriters, designers, tech implementers) or I can guide you in executing yourself. The retainer includes helping you coordinate execution support.
Can I do async-only or do we need calls?
I love async and can do mostly async if that works better for your brain. Most retainer clients do 1-2 calls per month + ongoing async support. We figure out what rhythm works for you.
What does "behavioral science" actually mean... like in practice?
I use principles from behavioral economics and cognitive psychology to understand why people make decisions and how to remove friction between their values and actions. Less pressure tactics, more understanding what actually drives behavior.
How long does it take to see results?
Depends on what we're testing and your implementation capacity. Some things show up in weeks (referral systems, conversion optimization). Others take months (audience building, brand positioning). We optimize for sustainable growth, not quick wins that burn you out.
Featured Projects
Our portfolio showcases the diverse projects we’ve worked on, each crafted with precision and passion. We believe in creating tailored solutions that align with our clients' visions and goals. Explore the projects below to see how we turn concepts into impactful results.
Website Redesign
We revamped a major retail brand’s website to enhance user experience and drive conversions. The redesign focused on intuitive navigation and a seamless shopping experience, boosting customer engagement and sales.
The new design integrated modern aesthetics with functional e-commerce tools, resulting in a user-friendly interface and increased customer retention.
— Hannah James
Product Lead
Social Media Strategy
Our strategy helped a start-up build a robust social media presence, increase engagement, and reach their target audience effectively. We created a content plan that resonated with their brand values and audience.
Through targeted campaigns and consistent branding, we saw measurable growth in followers, interactions, and conversions, leading to enhanced brand awareness.
— Adam Smith
Marketing Director
SEO Optimization
We boosted a corporate client’s online visibility by implementing a comprehensive SEO strategy. By focusing on keyword optimization and technical SEO, we helped increase organic traffic and search engine rankings.
The SEO improvements led to a significant increase in site visits, generating higher-quality leads and positioning the client as a leader in their industry.
— Mark Nelson
Marketing Director
