You're one Wednesday away from a spike in demand.
I'll bet you my 3 cats that you recognize these patterns:
A bazillion stops and starts in your marketing.
Working non-stop IN your business but never getting to work ON it.
Inching closer to burnout trying to stay on top of every potential revenue source.
You have times when you’re online every single day scrambling to stay visible…
… then you shut down entirely, fed up with sticking it out all alone.
You dive into every new marketing tactic hoping this one will move the needle...
... 3 weeks later you wanna throw it away and go wait tables at the corner shop cafe so your brain can rest.
And underneath it all: you need more people through the door paying higher prices.
More demand. Simpler tactics.
If a business genie granted you one wish, which would you choose…
Testimonials and referrals that arrive unbidden?
Prices that reflect the quality, impact and depth of your work?
Visibility without daily posting?
Offers that convert without sleazy sales tactics?
Well, thank your stars this isn't fantasy.
Because in reality you don’t have to pick just one wish.
Using behavioral economics YOU CAN have them all while keeping your capacity and ethics intact.
Strong outcomes through gentle means
"Before I started working with Cathy, I was about to launch a new product offering and I felt stuck.
I knew I needed to go in a different direction but I couldn't figure out how to do it.
Cathy has helped with so many wins!
She has been able to look at website data, email data and figure out ways to improve.
I finally feel like I can effectively communicate and connect with my customers!
Her mix of creativity and analytics is a winning combination."
Laura Beck
Founder of LottoLove
The reality that marketing courses rarely acknowledge
Growing solopreneurs can't match the capacity, budget, team, and experience of the big industry names.
But you can match them - even surpass them - in your understanding of human nature.
Here's what that looks like across industries, when brands challenged typical industry assumptions:
Hotels drove guests to reuse towels 33% more by changing one line on their signs - from "help the environment" to "75% of guests reuse their towels."
That's social proof.
Williams-Sonoma sold 60% more bread makers by introducing a fancier, more expensive model. Nobody bought the expensive one - but it shifted buyer perception of the brand and its value.
That's decoy pricing + anchoring.
When it started, Duolingo students had 10x higher completion rates than in traditional language courses. Not because their content was better - but because they broke up learning into bite-sized pieces.
That's chunking.
All of these tactics stem from behavioral economics, and have 1 goal: to attune solutions to human nature.
"I was in the middle of a massive rehaul of my business.
I was so close to it and couldn't quite fit all the pieces.
I'd invested thousands in coaches and containers and it fell short because they couldn't understand my vision.
Cathy understood my vision so deeply in such a unique and powerful way."
Vivian McKenzie
Embodied Visibility Coach
Human choices.
Business applications.
Ethical design.
Like atomic energy, behavioral economics (the study of human decision making) can be used to do great harm…
… but also tremendous good.
Instead of fear-mongering, you can build customer journeys that feel safe.
Instead of using fake urgency, you can increase course participation using charitable incentives.
Instead of performing for the algorithm, you can stay top-of-mind by connecting to core emotions.
"Cathy will come back to me with the most amazing strategy and outside-the-box thinking.
She helped me see what my audience is telling me, as opposed to me guessing.
She validated which of my big ideas are not only needed... but WANTED."
Patrice Poltzer
Video Storytelling Coach & SaaS Founder
Come build your demand systems with me.
Instead of lessons on how you could someday build them...
... here's what I'm inviting you to:
Not another video vault gathering digital dust.
Not another framework to "implement when you have time".
Not another community space you forget to check.
The Demand Nation is a monthly membership where we actually build your systems together.
Every 3 weeks, we set up one functional marketing piece.
Each piece leverages behavioral economics findings to expand its effectiveness without also expanding your effort.
You don't learn about testimonial workflows.
✔️ You leave with one running.
You don't study pricing theory.
✔️ You walk away with a system to raise your prices.
You don't watch some training on referrals.
✔️ You build an automation that keeps bringing in leads.
This is your new reality
Every 3rd Wednesday you're working ON your business, with guidance and structure.
The weekend before each session, I send you the concept and templates. You have time to let your brain process.
Wednesday arrives. 3 hours. Co-working format.
Drop in when you have time.
Implement at your pace.
Request a breakout room when you need help adapting the frameworks to your business.
Week 1: One implementation session.
Week 2: Async Pick-My-Brain for support or feedback.
Week 3: Rest. Because our capacity comes first.
Week 4: Another implementation session.
This is your life on ease
You're not duct taping bits of tactics all alone anymore.
You feel confident & secure in your marketing.
You have systems set up that steadily bring in new leads .
Your posture softens as your anxiety mellows.
You let go of the constant search for that one solution that will make everything easier.
Your time belongs to you again.
Every 3 weeks you add new demand and conversion boosters adapted to YOUR reality.
You build your marketing ecosystem on a foundation of scientific proof and lived experience.
You reach strong outcomes through gentle means.
What we're building together in 2026
A testimonial system that sells using narrative arcs
A referral mechanism that puts relationships first
A strategy to raise your rates with integrity & ease
A case study sourcing process for courses & DIY offers
Social proof frameworks that fuel action & belonging
Curriculum structures that support course completion
AI-powered audience research that gives you content topics for months
Pricing structures using anchoring & decoy principles
Systems of urgency built on natural boundaries
Exclusivity mechanics that don't exploit FOMO
Feedback loops that collect client needs and desires
An offer seeding system using your existing client calls
A freebie-and-welcome sequence that builds know-pizzazz-trust
One surprise system to stay top-of-mind
Other science-backed solutions based on group needs
You up for spiking your demand next Wednesday?
🛂 Get your Demand Nation passport
$212 per month - paid quarterly as $636
Full access to all implementation sessions
Personalized application to YOUR business
Async Pick-My-Brain
10-month curriculum (with breaks)
🛂 Get a Demand Nation visa
$222 for one session
Try one implementation session before committing.
Priced higher to account for additional on-boarding and off-boarding admin.
This is SOO for you if:
✅ You sell insight (coaching, consulting, courses, strategy-based services)
✅ You refuse to sacrifice your growth for business growth
✅ You need systems that fit your actual capacity
✅ You want ethics AND effectiveness
✅ You're done doing it alone
This is NOT for you if:
❌ You want content that you can peruse someday or a new certificate to add to your collection
❌ You're looking to outsource your marketing work (book my 1:1 for that)
❌ You're willing to trade off integrity for more sales
